July 12, 2024
PPT Chapter 5 ELECTRONIC COMMERCE Strategies for the New Economy


E-commerce has revolutionized the way businesses operate, providing endless opportunities for entrepreneurs and consumers alike. From online marketplaces to subscription-based services, there are various e-commerce business models that have emerged over the years. However, not all business models can be classified as e-commerce. In this article, we will explore the different e-commerce business models and identify the one that doesn’t fit the category.

The Different E-Commerce Business Models

1. Online Marketplaces: One of the most popular types of e-commerce business models is the online marketplace. These platforms connect buyers and sellers, allowing them to engage in transactions. Examples include Amazon, eBay, and Etsy. Online marketplaces provide a wide range of products and services, making it convenient for consumers to find what they need in one place.

2. Business-to-Business (B2B): B2B e-commerce involves transactions between businesses. This model is commonly used for wholesale purchases, where one company sells products or services to another. B2B e-commerce platforms streamline the procurement process, making it efficient and cost-effective for businesses to connect and conduct transactions.

3. Business-to-Consumer (B2C): B2C e-commerce is the most well-known model, where businesses sell products or services directly to consumers. This can be through an online store or a company’s website. B2C e-commerce has gained popularity due to its convenience and accessibility, allowing consumers to shop from the comfort of their homes.

4. Consumer-to-Consumer (C2C): C2C e-commerce involves transactions between individual consumers. These platforms enable individuals to sell products directly to other consumers. Popular examples include classified ads websites, such as Craigslist or Facebook Marketplace. C2C e-commerce provides an avenue for individuals to declutter and make money from unused items.

5. Subscription-Based: Subscription-based e-commerce models have gained momentum in recent years. These models involve customers paying a recurring fee to access a service or receive products on a regular basis. Examples include streaming platforms like Netflix and subscription boxes like FabFitFun. Subscription-based e-commerce offers convenience and personalized experiences for customers.

Identifying the Exception

Now that we have explored the different e-commerce business models, it’s time to identify the exception. Among the mentioned models, the exception to the e-commerce category is the Business-to-Employee (B2E) model. B2E e-commerce involves businesses providing products or services exclusively to their employees. This can include employee discounts or special perks. While it involves transactions, the primary focus is on internal operations rather than external customer transactions.


E-commerce has revolutionized the way businesses operate, providing numerous opportunities for growth and expansion. Understanding the different e-commerce business models is essential for entrepreneurs looking to venture into the online marketplace. While online marketplaces, B2B, B2C, C2C, and subscription-based models are all e-commerce business models, the exception lies in the Business-to-Employee (B2E) model. By recognizing the different models, entrepreneurs can determine which one aligns with their business goals and target audience.

Remember, whether you’re an aspiring e-commerce entrepreneur or a curious consumer, knowing the various business models will help you navigate the ever-evolving world of online commerce with confidence.